Writing – simple and beautiful, or impenetrable sludge?

This article features a distinguished-looking English bloke with 70 (!), years in the writing game. Sir Harold Evans, journalist and publisher, has a point (oddly) – good writing is still very important, in fact, clarity in communication of any form is critical. I have been writing professionally for a mere 30 years and have seen many examples of ambiguity leading to misunderstandings or conflict.

A great quote from the article ” Sir Harold is terminally frustrated that writing, an art form that can be so simple and beautiful, can so easily be turned into impenetrable sludge.” Click on the link:


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Richard Musgrove

I sculpt effective communication to enable growth for small to medium businesses. I de-fluff, cut to the essentials. Write the words you need to boost your business, run the campaign or get the funding. I'll also narrate the corporate videos and documentaries to get your message across, in-camera or voice-over. Here is an example: http://bit.ly/2jlXh7o