Shelley Kramer has an interesting take on the use of White Papers for lead generation, particularly on the importance of video. As she says: ” You can’t go wrong with video these days, as 79 percent of respondents in one study said they would rather watch a video than read.”
More multimedia experience than doorstop. Of course, writing is just the first step… read on.
And, get in touch to outsource the writing or editing of your white paper to a fresh set of eyes, or to convert those hard-won words to an outstanding video! We will make your video through our joint venture: Business Video Collective (BVC)Call Me