White paper writer, whitepaper, content writer editor

LEAD GENERATION USING WHITE PAPERS

Shelley Kramer has an interesting take on the use of White Papers for lead generation, particularly on the importance of video. As she says: ” You can’t go wrong with video these days, as 79 percent of respondents in one study said they would rather watch a video than read.”

More multimedia experience than doorstop. Of course, writing is just the first step… read on.

And, get in touch to outsource the writing or editing of your white paper to a fresh set of eyes, or to convert those hard-won words to an outstanding video! We will make your video through our joint venture: Business Video Collective (BVC)

Call Me

Published by

Richard Musgrove

I sculpt effective communication to enable growth for small to medium businesses. I de-fluff, cut to the essentials. Write the words you need to boost your business, run the campaign or get the funding. I'll also narrate the corporate videos and documentaries to get your message across, in-camera or voice-over. Here is an example: http://bit.ly/2jlXh7o